❔ About the Course

Want to create a newsletter that stands out, builds a loyal audience, and grows your subscriber base? The Substack School is your complete guide to designing, writing, and promoting your Substack like a pro.

Whether you’re starting from scratch or looking to enhance your existing newsletter, this course will teach you practical strategies and creative techniques to succeed. With hands-on examples and exercises, you'll learn how to craft compelling posts, optimize your design, and leverage Substack's tools to grow your audience.

By the end of the course, you’ll have a professional newsletter ready to publish and grow with confidence.

📘 What You'll Learn

In this course, you’ll master the key skills needed to build a successful Substack newsletter:

• 💻 Create a stunning logo, wordmark, and layout that matches your style and appeals to your audience.
• ✍️ Master the art of writing captivating posts with strong headlines, compelling content, and professional formatting.
• 📈 Use Substack's recommendations, social sharing, and advanced features to attract and retain subscribers.
• ⚙️ Learn to pin posts, schedule content, and organize your publication for maximum efficiency.
• 🛠️ Dive into Substack’s new growth tools, international payment options, and advanced formatting options for professional-grade newsletters.
• 💬 Learn from real-world examples and expert critiques to refine your content and design.

🛠️ What You'll Build

By the end of this course, you’ll have:

• A fully designed Substack newsletter complete with a logo, wordmark, and layout that reflects your unique brand.
• A portfolio of well-crafted posts with engaging content, stunning visuals, and professional formatting.
• A clear growth strategy to attract more subscribers using Substack’s recommendations and social features.
• A streamlined workflow for publishing posts, managing subscribers, and responding to reader feedback.

Whether you’re a writer, creator, or entrepreneur, this course will help you turn your Substack newsletter into a thriving platform for your ideas.

💗 Bonus Features

• Learn how to leverage YouTube as a funnel to grow your subscribers.
• Discover tips for creating a Google Knowledge Panel to boost your online presence.
• Access LIVE session recordings with industry experts for insider strategies and inspiration.

📝 Course Content