Online Writing Club | Substack School

Substack School

Learn everything you need to design, write, publish, and grow a successful Substack newsletter with this step-by-step course!

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❔ About the Course

Want to create a newsletter that stands out, builds a loyal audience, and grows your subscriber base? The Substack School is your complete guide to designing, writing, and promoting your Substack like a pro.

Whether you’re starting from scratch or looking to enhance your existing newsletter, this course will teach you practical strategies and creative techniques to succeed. With hands-on examples and exercises, you'll learn how to craft compelling posts, optimize your design, and leverage Substack's tools to grow your audience.

By the end of the course, you’ll have a professional newsletter ready to publish and grow with confidence.

📘 What You'll Learn

In this course, you’ll master the key skills needed to build a successful Substack newsletter:

💻 Create a stunning logo, wordmark, and layout that matches your style and appeals to your audience.
✍️ Master the art of writing captivating posts with strong headlines, compelling content, and professional formatting.
📈 Use Substack's recommendations, social sharing, and advanced features to attract and retain subscribers.
⚙️ Learn to pin posts, schedule content, and organize your publication for maximum efficiency.
🛠️ Dive into Substack’s new growth tools, international payment options, and advanced formatting options for professional-grade newsletters.
💬 Learn from real-world examples and expert critiques to refine your content and design.

🛠️ What You'll Build

By the end of this course, you’ll have:

A fully designed Substack newsletter complete with a logo, wordmark, and layout that reflects your unique brand.
A portfolio of well-crafted posts with engaging content, stunning visuals, and professional formatting.
A clear growth strategy to attract more subscribers using Substack’s recommendations and social features.
A streamlined workflow for publishing posts, managing subscribers, and responding to reader feedback.

Whether you’re a writer, creator, or entrepreneur, this course will help you turn your Substack newsletter into a thriving platform for your ideas.

💗 Bonus Features

Learn how to leverage YouTube as a funnel to grow your subscribers.
Discover tips for creating a Google Knowledge Panel to boost your online presence.
Access LIVE session recordings with industry experts for insider strategies and inspiration.

📝 Course Content

🎒 Substack Kickstart Newsletter

📽️ Introduction

00h 2m

📽️ Before & After

00h 1m

📽️ Logo

00h 2m

📽️ Wordmark

00h 2m

📽️ Logo & Wordmark Examples

00h 0m

🎒 Design

📽️ Introduction

00h 0m

📽️ Theme

00h 1m

📽️ Layout

00h 1m

📽️ Posts

00h 1m

📽️ Which Design is Best?

00h 0m

📽️ About

00h 0m

📽️ UPDATE: Substack's Advanced Layout Options

00h 9m

🎒 Writing a (Hero) Post

📽️ Introduction

00h 7m

📽️ Features of the Post Editor

00h 0m

📽️ Headings

00h 0m

📽️ Basic Formatting

00h 0m

📽️ Links

00h 1m

📽️ Pictures

00h 4m

📽️ Additional Picture Options

00h 0m

📽️ Audio / Voiceover

00h 0m

📽️ Upload or Record Audio

00h 0m

📽️ Add Videos

00h 0m

📽️ Embed Videos

00h 0m

📽️ Quotes

00h 0m

📽️ Lists

00h 0m

📽️ Buttons

00h 6m

📽️ Divider

00h 0m

📽️ Footnote

00h 0m

📽️ Poetry Block

00h 0m

📽️ LaTeX

00h 0m

📽️ Paywall Break

00h 0m

📽️ Code Blocks

00h 0m

📽️ Polls

00h 1m

📽️ Summary

00h 0m

🎒 Publish a (Hero) Post

📽️ Introduction

00h 0m

📽️ Settings

00h 2m

📽️ Comments & Tags

00h 0m

📽️ Social Preview & Delivery

00h 0m

📽️ Scheduling

00h 0m

📽️ Social Sharing

00h 2m

📽️ Example of Corrected Post

00h 1m

📽️ Share Video Result

00h 0m

✍️ Exercise: Write a Hero Post, About, and Welcome Email

📽️ Introduction

00h 0m

📽️ Tips & Tricks

00h 1m

📽️ Example: The Recovering Academic

00h 2m

📽️ Example: Wildhood Wanted

00h 3m

📽️ Example: The Healthy Jew

00h 0m

📽️ Example: Samantha

00h 1m

📽️ Example: Lisa

00h 0m

📽️ Example: Jae-Ha

00h 0m

📽️ Take Action!

00h 2m

💗 Recommendations

📽️ From 0 to 1,000 Subscribers with FREE Recommendations

00h 10m

📽️ Substack Sees Already a 30% Increase in Subscriptions from Recommendations Since the Upgrade

00h 0m

📽️ How to Grow Your Newsletter with Substack's Recommendations Feature - Subscriber Hack from Scott Britton

00h 5m

🤑 New Growth Features 2024 - Payment Options and Local Language

📽️ New International Payment Options

00h 12m

👩‍💻 Google Knowledge Panel

📽️ Jason Barnard - How to Create a Google Knowledge Panel as a Writer

00h 42m

📽️ Jason Barnard - BONUS - The Duplicate Content Myth

00h 2m

📽️ Kristina God - BONUS - My 3-Step Process to Trigger Your Own Google Business Card

00h 8m

⁉️ Q&As

📽️ How to Pin a Post to Homepage/Publication

00h 1m

📽️ How to Add a Link to Homepage/Publication (Starting 4:12)

00h 5m

📽️ I Was Tagged on Notes. How Should I Reply?

00h 3m

📽️ Can I Publish a Post Without Sending It via Email/Publishing It to the Web?

00h 0m

📽️ What's the Difference Between Subscribers and Followers?

00h 3m

📽️ I Want to Bring Old Subscribers Over. Can I Bulk Email My Medium Subscribers?

00h 6m

📽️ Should We Stick to a Niche Topic on Substack?

00h 6m

📽️ How to Repurpose Your Content and Fit It into Your Writing Workflow

00h 11m

📽️ How to Send a DM & Contact a New Paid Subscriber

00h 0m

📽️ How Do I Use the Updated Subscriber Dashboard?

00h 0m

📽️ What Do I Need to Know About Substack's Updated Recommendations Network?

00h 0m

📽️ How to Send an Email to a Specific Person or Group of People via Substack?

00h 2m

📽️ What Do I Need to Know About the Embeddable Financial Chart Feature?

00h 0m

⏺️ YouTube

📽️ YouTube as Funnel - How to Encourage People to Subscribe via YouTube

00h 5m

📽️ Does YouTube Generate Transcripts/Captions?

00h 0m

🔥 LIVE Sessions

📽️ Headline/Subject Line Critique with Derek Hughes - From Boring to Powerful

00h 54m

📽️ Write Irresistible About Pages with Maya Sayvanova - Stand Out and Make Some Noise

00h 61m

📽️ From Beginner to Substack Expert with Sarah Fay - Q&A Session

00h 55m

📽️ Get Boosted on Medium with Walter Rhein

00h 87m

📽️ David Mcllroy: Get Notable with Substack Notes & Proven Templates

00h 72m

Pricing

Let's Grow Your List

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$249

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9 Hours On-Demand Videos
Free Updates
Certificate of Completion
Lifetime Access
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Join the Tribe

Subscribe to the Online Writing Club and learn how to start, grow, monetize, and market your writing in a supportive community of 15,000 like-minded writers. I'm a 37K Substack bestselling and Top 25 #Education author, and award-winning brand manager.