Master Substack Notes.
Explode Your Growth.
Why Some Writers Shine on Substack Notes… and Others Stay Invisible
The truth no one tells you about Notes — and the simple system that gets you seen, even if no one knows your name (yet) — to go from a hidden gem to a paid Substack Notes writer.



What Our Bootcampers are Earning with Notes









Hi friend! 👋🏻
It's April.
Which means this is a decision point.
You can scroll. You can overthink. But you can also take ACTION!
Good news: If Substack Notes growth is on your list in 2026, this is your sign. April is when momentum is picking up. Spring energy is in the air. And there's still plenty of 2026 left to build.
This is where small steps turn into big results.
Because here's the truth…
Every day you don't post on Notes, someone else is building the audience you could have had.
They're getting discovered.
They're growing their email list.
They're converting readers into paid subscribers.
Meanwhile, you're left scrolling, overthinking, wondering:
"Is it too late for me to start?"
I know that pain because I lived it. When I started in January 2024, I had no audience on Substack, no clear "voice," and zero clue how to "do" Notes the right way.
But once I figured out the system — how to combine personality + expertise + proven posting frameworks — everything changed and I even started to make money posting on Notes.
This is exactly why I created the Substack Notes Kickstarter Bootcamp — no fluff and all action. 🎉
It's my fun, hands-on, on-demand experience designed to take you from feeling...
small, stuck, and invisible… to
consistent, confident, and building momentum on Substack Notes.
I'm going to teach you how to combine:
- your heart
- your experience
- your "YOUness"
- your expertise
…with the proven 4-Step Substack Notes Strategy to…
- (finally!) kickstart your short-form writing journey
- find your tribe and build a real community
- connect with others and grow your audience
- be seen, heard, and valued for your voice
…in an E-A-S-Y way!
I'm thrilled to be co-hosting with two powerhouse writers who each bring a unique and proven approach to growing on Substack Notes.
Together with:
- Karen Salmansohn — Bestselling Author & Substack powerhouse with 2M+ books sold, featured on Oprah, CNN & TIME
- Ellen Scherr — Writer & Psychotherapist who turns everyday stories into Notes that stop the scroll and convert readers into paid subscribers
…I'll show you how to get paid to be you.
Bootcamp Starts In
Once spots fill, enrollment closes.
Secure Your Spot NowLet's Grow Your List
- Proven 4-Step System
- 4 On-demand Training Sessions
- Direct Access to Kristina, Karen & Ellen
- No-Brainer One-Time Investment
1 spots left — don't wait
Notes That Blew Up
Wow-worthy short-form posts from our bootcampers.
I'm a medical doctor, but I had to leave the system to tell the truth.
Most of what you’re told about your health is incomplete or completely wrong.
You’re stuck in a system that profits from your symptoms, not your healing.
In my Substack, I write the truth I wasn’t allowed to say inside the system.
If you're exhausted, unwell, and unheard, say hi! 🙌
Things I’ve Learned From Being an ER Nurse
There really is a light in your eyes that goes out when you die. It is humbling to watch.
PCP makes people superhuman strong. Do not get kicked in the chest by someone on PCP.
An artery can shoot blood all the way across a room.
Playing practical jokes on the doctors makes the day go by faster.
Surgeons don’t have the ER sense of humor.
Propofol is one of the best drugs ever invented. Michael Jackson may disagree.
If you have trouble swallowing capsules, tilt your head forward, they float and will go down easier.
Do not drink and drive. Do not drink. Do not drive.
Intuition is a powerful thing. Use it.
People really do not realize when their hearts stop. If they are otherwise healthy and awake, they are incredibly surprised when I hit them in the chest, or shock them, and they yell “Ow! Hey! What’d you do THAT for?” (Well sir, your heart wasn’t beating right—you would have noticed that in a little bit).
Some people will not die until everyone shows up. Some will not die until everyone leaves the room.
Pain medicines do not take away all the pain; they make you not care that your leg is broken.
The general public does not understand the difference between a virus and a bacterium. Neither, unfortunately, do some medical practitioners.
The weirdest things fit in the weirdest places. Patient confidentiality prohibits specific examples. The excuses are all the same though (”I fell on it”).
People will accept suffering with an amazing amount of dignity and grace if they feel it is for a reason. Any reason.
If you tell a mother that her eighteen-year-old son is dead, you will remember her face and her name forever.
If you advocate for a mother to hold her seven-year-old child one more time, she will remember your face and your name forever.
I’m 52 years old, and my first book with Penguin Random House is coming out in a couple of weeks.
Here’s how I did it:
I believed in this idea so deeply and in the importance of it. I was seeing women come into my office every day saying the same thing I once felt: I’ve lost my voice in this relationship. I can’t speak up because my partner reacts, or shuts down, or gets defensive. I wanted to get this message into the world, but I had no clue how to do that.
So I started querying agents. Someone introduced me to a big agent. A total long shot. I put together a summary of the book and sent it to her. She wrote back and said, “Wow. I was blown away by this. I really relate to it.” But she couldn’t say yes because I didn’t have a platform.
And I was like, well, I’ll build one.
She said, “Keep in touch and let me know if you come up with ideas for how you would market this book as an unknown person.” So I started learning everything I could about building a platform. I hired someone to teach me social media. I started posting, even though it felt cringeworthy and uncomfortable and I had no idea what I was doing. I was consistent. even though it made me SO uncomfortable.
Then I started talking to other authors, gathering ideas, staying in touch with the agent. What about this? What about that? And finally she said, “You’re so persistent. And the mission of this book is really important so I’m going to say yes. I can’t promise I can get you a deal, but I’ll represent you.”
Then she said, “Now you’re going to have to write a hundred-plus page proposal. You can hire someone to do it, like a lot of nonfiction authors do, but that costs tens of thousands of dollars.”
So it was time to learn how to write a top-level nonfiction book proposal. And I did. It took months. I nearly pulled all my hair out. It was a completely different kind of writing. Business plan meets creative vision.
She sent it out to the top publishers, multiple imprints. A number said no. But we had a couple of bites. Then my book went to auction. And I ended up signing a six-figure deal with Penguin Random House.
Since then, I’ve done a TEDx talk on the topic of my book. I’ve launched a top 5% podcast and a relationship radio show. I’ve grown my social media to over 50,000 followers.
And it just goes to show:
If there’s a dream you’ve had that keeps knocking at the door, or one you buried because you thought it couldn’t happen, I want you to know something. It’s possible. At any age and any time.
Today I Didn't Die, So I Did This Instead
When I woke up, I checked the obituary section.
Didn't see my name.
Figured the universe was giving me another go at being a human.
Here’s what I did with my non-death today:
- Fed the dog before myself. He looked at me like I was a deity. Or a sucker. Possibly both.
- Bought a coffee for a stranger. It cost $4.75 and gave me a bigger boost than the coffee I got myself.
- Called someone I don’t talk to enough. They answered with “I was just thinking of you.” That’s either magic or math.
- Sat on a bench and watched a pigeon fight a croissant. Rooted for both.
- Pet a dog that wasn’t mine. Told him he was a good doggie.
- Laughed at a meme. Something with a frog.
- Called my 93-year-old mom. She said, “You’re calling more lately.” I said, “I like the sound of you.” I could hear her smile through the phone.
- At some point, the sun hit the side of a building in that particular way that makes you forget how much laundry you haven't done. That was nice.
And that was the day.
I didn’t achieve anything. I didn’t transform.
But I remembered I didn’t die.
And weirdly, that made everything feel a little more worth noticing.
Well, YOU out there reading this.
You’re still here.
You’re still alive.
Are you appreciating your non-death day today?
I’ve done something for the little guys.
I’ve created a Substack bookstore.
I want to help debut and quiet self-published authors get some visibility for their books and build a community that supports each other’s work.
Come and say hi. You might find your next favourite read.
You know what’s more daunting than writing a book?
Promoting it.
Books 📚 coffee ☕️ croissant 🥐 Substack 💻 Welcome Sunday morning in 🇦🇺
Why are there advertisements for medications I can't legally buy without a doctor’s approval?
Why do they waste our insurance money on those ads?
Is it a form of money laundering?
I called my dad on his 87th birthday this morning. I’m 64.
That sentence alone feels like a small miracle. My mother, 88, is making him creamed chicken on biscuits tonight—a favorite from decades ago. They’re still living independently. Still happy. Still here.
I don’t take any of this lightly. There’s something sacred in being able to say, at my age: I called both my parents this morning.
There was no emergency. Just celebration. And somehow, that makes it even more extraordinary.
Take the photo. Make the call. Write the memory down.
Because these ordinary days..
They are the special days.
Every chapter of my life started with the same question:
“Will I bet on myself again?”
At 25, I did—new husband, new country.
At 37, I did—new degree, new career.
At 57, I did—books, coaching, community.
At 64, I still am—dreaming of 100 books, teaching reinvention,
and showing others how to build authority through words.
Your story isn’t over.
Just turn the page.
Peace
This drawing is by Anja Rozen, a 13-year-old primary school student in Slovenia. She was chosen from 600,000 children around the world to create a piece of art to show what peace looks like.
She is the winner of the international Plakat Miru competition.
"My drawing represents the land that binds us and unites us."
"Humans are woven together. If someone gives up, others fall. We are all connected to our planet and to each other, but unfortunately we are little aware of it. We are woven together. Other people weave alongside me my own story; and I weave theirs," said the young designer.

Still trying to figure out what aging gracefully means?
My thoughts after 57 years….
- Don’t dwell on the past.
- Stop worrying what others think.
- Accept the inevitable changes that come.
- Remain curious about life.
- Pursue your passions.
- Embrace your authentic self.
Be present. Be kind.
The feeling of your first book sale is like nothing else.
I sell major infrastructure projects for my day job, but nothing compares to officially selling the first copy of my book and I havn’t even released it yet.
Thank you Kyla Corbin (similar name no connection) for giving it to her Dad Raymond, as a gift for Father’s Day.

Today I found out that my father, who lives in Hungary, 8000 kilometers away, checks the
weather in New York every single day, just to know what the sky looks like above me.
I think this is what makes Substack special:

Old men at diners who sit alone with coffee and a newspaper are not lonely.
They have achieved a level of peace you will spend the next 30 years chasing.
They've outlived their enemies, buried their grudges, and ordered the thing they actually want without checking the price.
That's the endgame. That's the win.
May I brag a bit? I am proud of me.
Four months ago, I weighed in at my primary doctor's office at 217.
At 6-feet 5-inches tall, that's an okay weight, even with a little extra insulation around the middle 😇
But today, at the same doctor's office, I stepped on the scale WITH MY SHOES ON and it stopped at 203.
I have been on no particular diet. But if I'm to guess, simple conscious eating is the solution.
Denmark just dropped its tax on books.
Sweden tried the same thing.
Result? Only people who already bought books bought more books.
Turns out cheaper books don’t create readers—they just make existing readers happier.
Makes you wonder what actually gets people reading.
My podcast studio: an old mic, jerry-rigged to my laptop with a too-short cord.
For years, I dreamed of podcasting—waiting for the perfect plan.
That perfectionism kept me silent.
This year I started with what I have. Episodes are messy, but they're out there.
I don’t know what I’m doing, but I’m doing it anyway.
New Year's advice: Start before you're ready. You'll figure it out—as I am.

Today I'm 66. I like the sound of it.
Many people think of Medicare and retirement at this age. Not me. Fortunately.
I'm celebrating in Chicago, planning to walk two miles to explore the Art Institute. At 66, I still can. At 66, I still want to.

Someone posted yesterday that they joined Substack three months ago and made $14,000.
What they didn’t mention: the decade-long liner list they brought with them.
This is not a criticism of their success. It’s a criticism of presenting it as a beginner result.
If you’re new here and feeling behind because someone else’s numbers look nothing like yours, check what they’re not telling you.
Context is everything.
People rely on you not asking for it.
Bootcamp at a Glance
4 Live Sessions · 2 Weeks Community Access · 2 Weeks Notes Boost Challenge
Take Advantage of the Highest-Leverage Growth Channel - Substack Notes for Beginners
3x 2 hours of live-demo + actionable guidance w/ Ellen, Kristina + Karen; 1x 2 hours with viral + paid Notes Rockstars
📝The Basics to Get Notable + Paid on Notes
Start strong and know exactly how to show up, get visible, + start growing.
- The Substack Notes Ecosystem + Algorithm explained
- The proven EASY Framework to generate attention
- Capture + nurture attention to turn free subscribers into paying customers
- The power of collaboration, cross-promotion + borrowing audiences on Notes
💸Write Scroll-Stopping Notes That Convert
Master the art of writing Notes that stop the scroll + turn readers into paying customers.
- 5 Proven Copywriting Hook Formulas that stop the scroll
- 7 Note Types that consistently go viral
- Short Form Storytelling micro-techniques, Hero's Journey, Main Character Energy + SEO/GEO tricks
- Convert casual Notes readers → paid customers: the Visual Bridge + Design Masterclass
👄Say What Everyone's Thinking (But Nobody's Saying)
Learn the psychology to evoke scroll-stopping 'Omg, she's talking to me' headlines.
- Find your people + pain points
- Nurture your audience by reading their minds
- Comments, Chat + Lives to boost your community
- Leverage AI to attract hundreds of readers + get media coverage
🎉Rockstar Day: Learn Lessons, Wins, No BS Insights
Save time by learning from 6 bootcamp grads + community members who have gone before you.
- From zero to 1,000+ subscribers with Notes
- From zero to Substack Bestseller by short form posting 2-4x per day
- From beginner to prolific Notes writer adding 10+ net subscribers per post
- From dummy to $10,000+ ARR paid Notes writer + mini offer seller
Our Students Are Proof
Watch what bootcamp alumni have to say.
More success stories from our alumni below ↓
Meet Your Three Hosts
We Each Bring Something Different to Help You Get Real Results

Kristina God
Substack Bestseller who turned online writing into a 6-figure business. MBA in marketing, 15+ years professional experience, and creator of the Online Writing Club community.
One of the first to earn the "This Note Made You $" notification. Kristina shows you how to make money with Notes, win paid subscribers, attract clients, and sell your offers and services.
- 18,000+ Substack subscribers
- $3,700/month from subscriptions
- 130,000+ monthly Substack views
- Top 15 in #International Author

Karen Salmansohn
Bestselling author with 2 million books sold. Known for her viral wisdom and featured on Oprah, CNN, the Today Show, and the New York Times. Initiator of the Mortality Movement. Publisher of "The Stand Up Philosopher" on Substack.
As a former art director, Karen designs her own books. On Notes she creates scroll-stopping visuals thousands of people love. Learn how to write the short form copy and batch-create viral visual Notes.
- 80,000+ Substack subscribers
- 2 million books sold worldwide
- Featured on Oprah, CNN, NY Times
- Known for her viral wisdom

Ellen Scherr
Midlife truth teller who went from zero to 20,000 subscribers with over 1M views in just 7 months. Featured by Oprah. Publisher of "Life Branches."
Reached 1M views, and a dream came true: Oprah featured her. Ellen shows you how to find your people, attract your ideal audience, the psychology behind making them feel you read their minds, and using comments as goldmines.
- 0 → 20,000 subscribers in 7 months
- 1M Substack views
- Featured by OPRAH
- Psychotherapist & midlife influencer
Karen Salmansohn
Bestselling Author · 2M+ Books Sold · Featured on Oprah & CNN
Karen is one of the most successful self-help authors alive, with over 2 million books sold and a reach that spans Oprah, CNN, TIME and AOL. On Substack, she's turned her voice into a thriving paid newsletter — and she's here to show you exactly how Notes can do the same for you.
Ellen Scherr
Writer & Psychotherapist · Substack Notes Expert
Ellen combines her background as a psychotherapist with a gift for storytelling to create Notes that genuinely connect. She knows how to craft short-form content that stops the scroll, builds trust, and converts readers into paid subscribers — and she'll teach you her exact approach in this bootcamp.
What Our Students Are Saying

Kristina is an expert on marketing and improving your visibility. I went from zero to 10,000+ subscribers within 16 months. Kristina offers actionable advice that's easy to implement and actually works. Joining Kristina's community, using Notes more and collaborating with her has made a big difference.

Kristina is the "Queen of Substack".

My viral post made its way onto the Oprah website. Jumping into this whole thing was so overwhelming! But Kristina made it feel doable. Her guidance got me unstuck and actually moving forward, which is exactly what I needed. It means more than you know to have someone in your corner when you're trying something new." "I couldn't have done it without her!"

I became a Substack bestseller in less than 6 months! Kristina's practical action steps and ideas helped me to create valuable services and a thriving newsletter. Kristina offers amazing advice and inspiration. Especially for the small guys, newbies and indie publishers like me. Her list of resources is outstanding and her lives are always full of great insights.

It's a no-brainer! Kristina really walks her talk and overdelivers on value! Thinking about Kristina’s bootcamp? Just say YES! It’s a no-brainer, truly. I’ve invested in lots of courses and I can tell you that Kristina really walks her talk. She overdelivers on value and is deeply supportive of everyone’s success.

I feel you REALLY want to help people to succeed, and you know how to do it. From day one, the Bootcamp was hands on, dynamic, and super engaging. Open mics, real time questions, actual support. Kristina showed up fully, shared everything she knows, and overdelivered in every single session. My Substack is redesigned and aligned, and my flywheel is already in motion.

In January 2025, I launched Zenith Within, as a way to keep connecting with people beyond the walls of the consultation room. I grew my newsletter from zero to bestseller and 28,000 subscribers in just 6 months.
Make Notes Work & Fast-Track Your Success
Bootcampers grow their audience and revenue on autopilot
This could be your growth
Leverage Notes To Double Your Reach + Earnings, in 4 Days Flat
The EASY Conversion Framework
A proven, step-by-step system for mastering short form Substack Notes writing. We'll go from procrastinating or talking into the void to prolific and paid Notes writer.
Viral Storytelling Mastery
Learn the 7 Notes Types, piggyback on Viral Notes Templates, master hooks, perfect timing and engagement to convert casual readers into followers and subscribers paying for your newsletter they love.
#1 Subscriber + Revenue Engine
See in your Subscriber Growth Stats Notes ranking #1. You're winning 3, 30 or 300+/week net-new subscribers who found you through 3-5x short form posting on the built-in discovery ecosystem. You track the revenue you're generating from these readers.
From First Note to Paid Subscribers
Every Note you post feeds this flywheel — here's how it works.
“Notes changed everything for my Substack. I wish I’d started sooner.”
4 Myths Holding You Back on Substack Notes
Inspired by a conversation with Linda Lebrun — click each myth to reveal the truth.
❌ Myth #1
“My audience isn’t on Substack Notes.”
+
Substack has 20 million monthly active subscribers. There's an audience for everyone — no matter how niche your topic. If you write it, they're already there waiting to find you.
❌ Myth #2
“Notes is only writers posting about Substack.”
+
Not even close. The feed only shows you what you've been engaging with. In the beginning you might see a lot of “Substack tips” content — but as you train the algorithm, it learns what you really care about. As a bootcamp alum shared: “My people are popping up in my feed like popcorn!”
❌ Myth #3
“It takes too much time. I don’t want more on my plate.”
+
You don't need to be glued to the app. You can now batch-create and schedule Substack Notes ahead of time. There's even a tool for it — StackBuddy, built by computer engineer Patrick God — that shows you the best time to post, your most successful posts, which posts converted paid subscribers, what to post more of, includes a link tracker, and even cross-publishes to LinkedIn to build a flywheel.
🎁 30-day StackBuddy access included with your bootcamp enrollment!
❌ Myth #4
“I shouldn’t re-stack other people’s Notes.”
+
Wrong! Re-stacking is one of the most powerful ways to grow. When you re-stack someone else's Note, you're endorsing them — and that generosity loops right back to you. It builds relationships, increases your visibility, and signals to the algorithm that you're an active, valued community member.
Think you know Notes? Bust these myths in 4 days.
Join the BootcampThe Inside Scoop of Notes with Substack Employee Linda Lebrun
Frequently Asked Questions
What exactly are Substack Notes?
Substack Notes is Substack's short-form content feature — think of it as a social media feed built right into the platform. It's the #1 way to get discovered by new readers outside your existing subscriber base, making it the most powerful growth tool on Substack today.
I'm brand new to Substack. Is this bootcamp for me?
Absolutely. Whether you have zero subscribers or thousands, this bootcamp teaches you a systematic framework for using Notes to drive growth. Many of our most successful students started from scratch. We walk you through everything step by step.
What if I can't attend all four live sessions?
No worries — every session is recorded and you get lifetime access to the recordings. We recommend attending live for the Q&A and interaction, but you can absolutely catch up on your own schedule.
What is the EASY Framework?
The EASY Framework is Kristina's proven system for creating Substack Notes that consistently drive subscriber growth. It covers every aspect from content creation to engagement strategy. You'll learn the complete framework on Day 1 and apply it throughout the bootcamp.
Why is it limited to 50 people?
We keep cohorts small deliberately so every participant gets personalized attention, timely feedback, and the chance to ask questions directly to Kristina, Karen, and Ellen. Smaller groups means better results for everyone.
Are there payment plans?
Yes! In addition to the one-time payment of $299, you can choose from two payment plan options: 3 monthly payments of $119 or 6 monthly payments of $69. All plans include the exact same access and bonuses.
Is there a money-back guarantee?
Yes — we offer a full 30-day money-back guarantee. If you're not satisfied for any reason, just let us know and we'll refund you in full. No questions asked.
Ready to Make Substack Notes Your Growth Engine?
Join Kristina, Karen & Ellen for 4 days that will change how you grow on Substack. Limited to 50 writers.
